I am Grishma 👋
a product designer based in Toronto

Been in design for 5+ years. My design approach emphasizes research, strategy, and collaboration with cross-functional teams to meet business goals and user needs. I value learning new things, attention to detail, and living life with empathy.

Select Works

With great love, sleepless nights, countless coffees, sweat, & tears 😂

Increasing Revenue
Company: CareGuide
Boost feature empowers users to amplify their profile's visibility, significantly increasing their chances of finding ideal jobs or candidates. It was integrated as microtransaction with the existing subscription model bringing in addtional revenue.

Read more
Reducing Call Volumes
Company: Royal Bank of Canada (RBC)
The "Partial Amount" project at RBC transformed online banking by enabling partial transaction disputes, a previously unsupported feature. This initiative aimed to streamline the process, reduce call volumes, and empower clients with greater control.

Read more
Redesigning Onboarding
Company: CareGuide
Redesigning onboarding, experience to demonstrate value to users before asking for their personal information.Increase user engagement and retention by demonstrating platform value early in the onboarding process. This project was done in very iterative manner.

Read more
Increasing Engagement
Company: Lessonpal
This feautre provides a seamless tool empowering tutors to present their expertise through personalized introductions and connecting with students.

Read more
Job Board
Company: Unnati
Creating a more relevant job board with initutive design experinces. This web application allows users to create profile and apply to jobs within a minute.

Read more

My Product Design Process ♥️

I love to work side by side with ambitious perfectionist and challenge-loving clients
My design process starts with understanding the problem of the product better, asking question if any to stakeholders or product managers. - Following that, I conduct heuristic evaluation of the product by myself. After that, I dive into doing competitive analysis to understand the market, who we are competing with, how is their design experience and if there is any negative or positive feedback their users have about them to help us know where we can do better. Once all the research is done, I gather and organize the data to draw patterns.
I take the collected data and problem statement to ideate multiple solutions around it with the product team. Collecting their feedback with my own reflection of best possible solution, I either iterate or finalize one solution using sketches.
Before jumping into design I make sitemap, this helps to plan for usability. Following that is information architecture & user flows which helps in defining users mental model for navigating the website.
Once the design is finalized on sketches, I make wireframes out those sketches which again I take through a round of feedback from the team. If the design system is in place I start with designing mockups - UI Design. I take the designs through an iteration of feedback again before pushing out.